Ellure is the evolution of luxury sedans. It boasts a smooth exterior form, and serious elements of efficiency. A low front bumper fascia, small front grille openings, and a full underbody pan direct wind over and under the body, improving aerodynamics. Ellure also features small, moulded rearview cameras rather than side mirrors, and 21-inch 5-spoke alloy wheels mounted with low-rolling resistance tires. Speaking of the wheels, they’ve been pushed out to the corners, creating a powerful stance, and a roomy interior.

Red carpet treatment
Ellure’s vivid palette includes red pedals and floors. Designed in a unique shock wave pattern, the carpeting is also made of water-repellent, 100% wool felt strips that keep the interior looking new.