LAND ROVER LRX
Land Rover unveiled a vision of its future today at the Detroit Auto Show with the world debut of the LRX hybrid concept – a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values.
“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.
The choice of premium-quality trim materials reflects Land Rover’s deep thinking about sustainability, with vegetable-tanned leather, extensive use of aluminum and carpeting made of felt strips from sustainable sources. And the luxurious, vanilla-colored ‘fine suede’ on the door inserts and headliner is a 100% recycled material made from used plastic bottles and fibers.
“We are determined to make sustainability a key element in our future product design and the way we do business, while still creating vehicles that have a strong emotional appeal as well as fulfilling people’s practical needs,” says Phil Popham. “No single technology delivers all the answers to whole-life sustainability, but the LRX concept brings together some of the ideas for the future that interest us, integrating them into a car that we believe represents an exciting way forward for Land Rover.”
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